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| BELGIAN SPIRIT - Business of Design Week of HONG KONG
27 Parfait Amour jewels will be presented on the spot !
Since 2002 the Hong Kong Design Centre organizes
the BODW (Business of Design Week). It constitutes
the most important event for the Asian sectors of
design, innovation and branding and each year it
attracts the major players in this field to Hong Kong,
the gateway to China. One of the ambitions of the
BODW is to couple creativity to economic
development. This yearly event includes expositions,
a panel discussion, the presentation of the HKDC
Annual Awards as well as a whole series of exchange
programmes and networking opportunities for
designers, executives and managers, teachers, other
professionals and the broad public.
Thanks to the participation of international leading
players – individual designers as well as companies
– the BODW serves as a great source of inspiration,
stimulating the exchange of ideas and experiences
and offering great opportunities for economic
development.
On the fringes of the fair taking place in the Hong
Kong Convention and Exhibition Centre (HKCEC)
from 28 November until 3 December, the local
association The Ambassadors of Design presents
a programme by artistic director Chris Ng with the
theme Useless/ Eco/ Recycle. The events of the
deTour programme all take place from 26 November
until 11 December in the former police headquarters
on Hollywood Road, in an area with many modern
art galleries.
BELGIAN SPIRIT
“Belgian Sprit” as the project is named, refers
to a common underlying theme which is present
in the work of the Belgian designers. This theme
is rooted in a fertile soil of creativity, it is based on
the transmission of knowledge and knowhow and
exchanges between older and newer generations
and between various disciplines and different
cultures. After all their work comes about in a
multicultural nation which is constantly looking
to find a balance between all kinds of differences.
This balance characterizes both the typical Belgian
singularity and its power. “Belgian Spirit” not
only stands for a certain style or Belgian identity,
it also reflects a state of mind which is very well
understood in a country like China, since it has
always had a tradition in which balance and
harmony have an important role to play.
CONCEPT
The three commission members Li Mei Tsien,
Sébastien Cruyt and Marie Pok have opted for a
non-classical exposition. In the old police headquarters
they will put a playful and interactive
installation on display with references to popular
Hongkongese cultural practices. This installation is
composed of basic ‘Made in China’ cotton t-shirts
printed with designs from architects, designers and
fashion designers. Each t-shirt shall be printed with
a distinctive design, draft or sketch from one of the
selected candidates, accompanied by a label which
contains detailed information about the design
studio or designer as well as their contact details.
This concept is the Belgian answer to Ai Wei Wei’s
and Rei Kawakubo’s installation in the shop-window
of Dover Street Market for Comme des Garçons.
Totally in line with the Chinese shopping culture,
the public will be invited to try on the t-shirts and
to buy them if they like them. Consequently the
installation is equipped with two fitting rooms and
a supply of t-shirts for sale. Moreover the visitors
will be offered the opportunity to have their picture
taken dressed in the t-shirt of their choice. In that
way they kind of become ambassadors for the
Belgian design. The pictures can be viewed on the
website and will be projected in Hong Kong and in
Belgium.
www.belgianspirit.be
On top of that the website shall contain a “landscape”
which holds a presentation of the portfolios
of various actors from the three sectors (architecture,
design and mode). Florence Beauloye is one of them !
Date : 26-11-2011 Location : HONG-KONG, 26/11/11 -- 6/12/11 |
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